Top 20 Personal Finance Google Search Trends

Personal Finance Google Trends

Top 20 Personal Finance Google Search Trends

In my digital marketing engagements I analyze a ton of Google search data to understand how consumers are thinking about different products and topics. While Google release their top search trends, I decided to do a similar type of analysis of personal finance search trends in the United States and Canada to see what changed.

To analyze search data I used the Google Keyword Planner tool. This is a free tool offered by Google, but they limit the amount of data you can pull depending on the size of the advertising you manage. Recently they have significantly limited the amount of data they show to non-advertisers.

There was clearly a mindset shift from 2015 to 2016 and a significant overall increase in interest in personal finance topics. Recent data shows that 69% of Americans have less than $1,000 in savings, so it’s great to see that more people are at least searching for personal finance topics.

What did I miss? If you see a keyword or topic here that I missed, let me know in the comments and I analyze it. Feel free to sort this spreadsheet by column – to analyze both largest volumes by year and largest percentage increases.

Personal Finance Google Trends

2016 vs. 2016 Key Personal Finance Google Search highlights:


  • “Side Hustle” searches have increased 83.3%
  • Personal Capital” clearly the hottest tool in personal finance searches were up 49.5%
  • “Retirement” related searches were up 48.6%
  • “Personal Finance” searches were up 21.1%
  • Betterment” is also growing significantly in popularity, searches were up 21.5%
  • “Financial Independence” searches were up 22.2% (GO FIRE!)


As a bonus, even though it didn’t make the top 20, searches for “personal finance blogs” and “money blogs” unfortunately did not increase year over year – but remain consistent each at approximately 2,900 searches per month.

And the most popular personal finance blogger? No surprise here – searches for  “Budgets are Sexy” were up 20.8%. Congrats J.Money.

Please note that these are not the exact search numbers since Google round the numbers. But longitudinally they represent the changes in search volume.  Also, these are “exact match” searches so represent exact match searches for that keyword phrase.


Top 20 Personal Finance Google Searches (2016 vs. 2015)

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Grant @MillennialMoney

Grant is the Founder of Millennial Money and reached financial independence at the age of 30. Coined "The Millennial Millionaire" by CNBC, Grant is a successful entrepreneur, speaker, and consultant. He loves helping others reach financial independence and is addicted to Personal Capital.

  • Ty
    Posted at 17:02h, 16 January Reply

    Very useful and interesting. Thanks, Grant.

    Is there any indication as to who is searching these terms? Would be interesting to see that data layered over the top.

    • Grant @MillennialMoney
      Posted at 23:15h, 16 January Reply

      Thanks Ty. The only way to get specific demographic search data is by running campaigns to these keywords, so effectively you get data on who clicks, but not en masse. However there are ways to do more granular research and match longer term phrases to specific audiences.

  • Steven Goodwin @ MyFamilyOnABudget
    Posted at 19:09h, 17 January Reply

    This is an awesome place to start targeting new articles for in 2017! Thanks for the research! of course I’ll make sure to do more longtail keywords targeting these keywords in them.

    • Grant @MillennialMoney
      Posted at 19:22h, 18 January Reply

      haha. long tail > short tail 🙂

  • Francis @MybreadMoney
    Posted at 02:55h, 27 January Reply

    Awesome stuff! I too need to do some longtail keyword targeting. But this is a great start for producing more targeted articles in 2017. Thanks!

    • Grant @MillennialMoney
      Posted at 15:08h, 27 January Reply

      Thanks Francis. Interest in personal finance is definitely growing.

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