If you run a website, making sure your site is considered an “authority” matters. However, authoritativeness is a somewhat ambiguous concept, particularly if you are relatively new to the blogging scene.
Usually, websites with a substantial amount of traffic, a solid core fanbase, backlinks on other sites, and strong SEO are considered more authoritative than others. Your Alexa ranking is a reflection of how well your site is performing in those areas compared to nearly every other site on the planet, including your competitors.
By taking steps that improve your Alexa ranking, you also increase your website’s money-making potential. After all, advertisers, investors, and partners want to get involved with sites that are reasonably successful as they can then benefit from your readers.
If you aren’t familiar with Alexa ranks or simply want to improve your Alexa ranking in 2019, here’s everything you need to know.
What is Alexa Ranking?
Not to be confused with Alexa, the name of Amazon’s virtual assistant, a website’s Alexa ranking is a metric that shows how popular a particular site is with internet users. It was designed by a subsidiary of a company that was acquired by Amazon and uses web traffic data to monitor the online activities of the masses.
Each rank is actually the result of a calculation. It includes information like the number of pageviews a site has over the previous three months, including how many are unique. The data is collected through browser extensions on Chrome, Firefox, and Internet Explorer.
The algorithm compares data from your site to every other website out there, focusing on the most recent three-month period and making a relative comparison to determine your level of authority. The lowest ranking site typically comes in around the 30 million mark, while the highest ranked site sits as number 1.
However, sites with no visitors don’t appear on the Alexa rankings at all. Similarly, brand new sites might not show up until Alexa has data on their pages.
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Where Can You See Your Alexa Rank?
Viewing your Alexa rank is incredibly easy. The official website has an Alexa rank checker. All you have to do is type in your domain name and submit it.
Along with your rank, you’ll see a plethora of valuable information. For example, you’ll have access to metrics covering bounce rate, daily pageviews, length of time on site, the percentage of visits from search, and a range of demographics about your readers. You can also see a list of websites that have backlinks to your site and even details about load times.
Why Your Alexa Rank Matters
Your Alexa ranking is an indication of how your site compares to others out there. It allows you to see how you are fairing against the competition, which is incredibly valuable.
Plus, it lets you know if there is room for improvement on your website. If you aren’t getting a high rank or your competitors are outdoing you, then you need to develop a strategy to improve.
A lower Alexa ranking means you might be missing out on revenue opportunities. Most potential advertisers, investors, and partners want to connect with sites with a lot of traffic. That way, they are making the most out of their money as they are reaching a larger audience.
How to Improve Your Alexa Ranking
Since a substantial amount of your Alexa ranking is contingent on pageviews and the amount of time a reader spends on your site, creating engaging content is essential. Plus, you want to make sure your information is targeted to your core audience, as having a loyal fanbase makes a world of difference.
Additionally, strong content helps you gather backlinks. When other websites link to yours, you are seen as more of an authority. Further, it enables you to gain new readers, increasing your pageviews and similar critical metrics.
Posting consistently can also make a difference. If your regular visitors know that a new post will be up every Monday, every weekday, or whatever schedule works for you, then they know when to come over for new content. This increases the odds that visiting your website will become a habit, ensuring you get the most traffic from your loyal readers.
Having internal links – links that go to other pages on your site – is also beneficial. These steer your visitors to other sources of information that provide them with value and make it easier for them to continue their journey.
Focusing on getting your content out there is also important. If you don’t want to pay for advertising, then make sure you embrace social media and share everything you create. Many internet users rely on Facebook and Twitter to keep up with new information, so getting your content into their feeds makes a difference.
Alexa Ranking and SEO
While your Alexa ranking isn’t directly tied search engine optimization (SEO), that doesn’t mean it doesn’t matter. When your site has a high ranking on Google for a particular topic, that increases the odds that potential visitors will find your site through searches, helping you land more readers.
Since Alexa rankings are based on pageviews and visitor metrics, more visitors means you’ll usually get a better ranking. The 67 Best SEO tips for Bloggers article is a great place to start if you want to shed some light onto the SEO mystery. Many new bloggers struggle to unravel the intricacies of SEO, so getting a grasp on the subject quickly is essential if you want to build traffic.
If you’re new to blogging, you should also check out the free 7-day email course to set up a million dollar blog. This no-cost program provides you with a wealth of tips that helped Millennial Money become a blog that’s poised to crack $1 million in 2018, and we share all of the strategies that allowed Grant to make it happen.
Doing some keyword research on your competitors is also wise. Try to find out what keywords are bringing them traffic then consider how you can do the same. It also doesn’t hurt to explore their marketing strategy and make sure you discover what is working for them and give it a try yourself.
It’s important to note that your goals shouldn’t necessarily be to hit number 1. The top spots are usually taken by sites with a stunning amount of traffic. For example, the top three spots are occupied by Google, YouTube, and Facebook.
How Hard is It to Get a Better Alexa Ranking?
When it comes to improving your Alexa rank, the level of difficulty varies depending on your current position and niche.
The lower your current ranking, the easier it is to make headway. For example, if you are listed at 23,000,000 on Alexa, even an additional 100 visitors a month can make a big difference. You might be able to advance 500,000 ranks in a month or two.
However, if your ranking is 100 today, an additional 100 visitors might not have a substantial impact. Why? Because sites near the top of the rankings get tons of visitors.
Your niche can also play a role in how fast you advance. The information on your site dictates the size of your audience. If you choose a topic that has a naturally smaller pool of potential visitors, finding new ones will be harder than if you have a massive potential audience.
Since Alexa rankings don’t consider site’s niches, you are competing against websites with a lot of draw, including the Google’s and Amazon’s of the world.
However, that doesn’t mean you shouldn’t shoot for the stars. If you begin to overtake your competitors, your site becomes more attractive to advertisers and others who may help you monetize your site. Additionally, if you are seen as an authority on a topic, you may get more invitations to write about or discuss your area of expertise, creating additional revenue streams.
How to Monetize Your Site with a High Alexa Ranking
As you improve your Alexa rankings, you gain access to new money-making options. Since advertisers, investors, and partners will look at your Alexa ranking as a means of evaluating your business, a high Alexa ranking means monetization of your website is easier. For example, you may be viewed as a more favorable potential affiliate, which can help you earn money from your site.
If affiliate marketing is new to you, or you aren’t sure whether you are making the most of your earnings potential, the Making Sense of Affiliate Marketing course is a must-do. You’ll learn everything you need to know about this form of monetization, increasing your odds of achieving financial success.
Similarly, exploring the best affiliate programs and seeing what they require is essential. Certain programs have strict requirements, and a high Alexa ranking can be one of them.
As your Alexa rank improves, you may also find securing direct advertising dollars is easier too. Plus, you might find additional money-making opportunities. Such as invitations to guest post on other sites where you can charge a fee.
Additionally, other sites may want to post guest posts with you, and you can charge for that privilege. The ability to get compensation for reviewing a product or service may also come with the territory.
Ultimately, improving your Alexa ranking in 2019 makes monetizing your site easier and potentially more lucrative. After all, when people want to spend their dollars on another site, they want to make sure they are getting the most from their money, and being seen as an authority can make all of the difference.