16 Jan Top 20 Personal Finance Google Search Trends
In my digital marketing engagements I analyze a ton of Google search data to understand how consumers are thinking about different products and topics. While Google release their top search trends, I decided to do a similar type of analysis of personal finance search trends in the United States and Canada to see what changed.
To analyze search data I used the Google Keyword Planner tool. This is a free tool offered by Google, but they limit the amount of data you can pull depending on the size of the advertising you manage. Recently they have significantly limited the amount of data they show to non-advertisers.
There was clearly a mindset shift from 2015 to 2016 and a significant overall increase in interest in personal finance topics. Recent data shows that 69% of Americans have less than $1,000 in savings, so it’s great to see that more people are at least searching for personal finance topics.
What did I miss? If you see a keyword or topic here that I missed, let me know in the comments and I analyze it. Feel free to sort this spreadsheet by column – to analyze both largest volumes by year and largest percentage increases.
2016 vs. 2016 Key Personal Finance Google Search highlights:
- “Side Hustle” searches have increased 83.3%
- “Personal Capital” clearly the hottest tool in personal finance searches were up 49.5%
- “Retirement” related searches were up 48.6%
- “Personal Finance” searches were up 21.1%
- “Betterment” is also growing significantly in popularity, searches were up 21.5%
- “Financial Independence” searches were up 22.2% (GO FIRE!)
As a bonus, even though it didn’t make the top 20, searches for “personal finance blogs” and “money blogs” unfortunately did not increase year over year – but remain consistent each at approximately 2,900 searches per month.
And the most popular personal finance blogger? No surprise here – searches for “Budgets are Sexy” were up 20.8%. Congrats J.Money.
Please note that these are not the exact search numbers since Google round the numbers. But longitudinally they represent the changes in search volume. Also, these are “exact match” searches so represent exact match searches for that keyword phrase.
Top 20 Personal Finance Google Searches (2016 vs. 2015)
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