This is the Privacy and Cookies Policy for The Soapbox Financial Network, a collection of websites wholly owned by The Motley Fool, LLC. (“we”,”us”, “Soapbox” and “our site”). We are committed to protecting and respecting your privacy.
This Policy and any other documents referred to in it explain:
- Information we collect about you
- Our legal bases for processing your information
- How we use your information
- Promotional updates and communications
- How we store and retain your information
- Cookies and other technologies
- Cookie Removal
- Information sharing and disclosure
- Security and protection of your information
- Child safety
- European Union residents
- Update or correct your information
- Opt out or close your account
- Changes to this policy
- Contact us
In Summary: This Privacy Statement applies to the operations of The Soapbox Financial Network, which services are directed at users in the United States of America. It explains how Soapbox collects, use and safeguards your personal data. By using the sites and providing us with personal data you are consenting to our processing data in the United States and under its laws.
Data handling practices and rules may differ from country to country. Each Motley Fool entity (e.g., The Motley Fool Limited, which operates fool.co.uk in the United Kingdom) may have different policies, which will apply to (and be stated on) its sites.
If you are a resident of the European Union and wish to use our site, you can find information on the data policies of this site and other sites on the network that pertain to you in this document.
While we do our best to protect your personal information, Soapbox cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. What does all of this mean? Just as in the investing world, you must protect yourself. You are responsible for maintaining the secrecy of any password and/or account information. Please be careful and responsible whenever you are online, especially when using a computer that other people can use also or if you are on an unsecured network.
Many of our advertisers or partners, such as brokerages, merchants, or data providers, link from our site to areas on their own sites where they sell their own products and services. If you follow links from our site to others, you should be aware that you are doing business with those other sites, which have their own privacy and data collection practices. Both Soapbox and The Motley Fool has no responsibility or liability for these independent policies (and we may not even know what they are). For more information regarding a site and its privacy policies, check that site.
1. Information We Collect About You
We will collect and process the following personal data from you:
1.1 Information you give us
This is information about you that you give us directly when you interact with us.
- Signing Up for Content Delivered via Email: When you sign up for a report or other content delivered by email, we will ask for your email address. We may also ask for your name as well as capture your IP address.
- Other Services: We may also ask for additional information when providing other services. If you don’t want to give us the information requested, you certainly don’t have to, but you will not be able to take advantage of such offerings. For example, if we launch a text alert feature, we wouldn’t be able to send you any alerts unless you provide us with your mobile number. Or, you may not be able to gain access to certain areas of our site unless you register and/or subscribe. On occasion, we may also ask you for other personal information in connection with surveys, contests or other promotional offers running on our site, but again, your participation in these features is purely voluntary.
1.2 Information we collect about you from using our site:
- While on our site, we automatically log certain information about how you’re using our site. This information may include the URL that you just came from, your IP address (or a partially anonymized IP address), details about your browser, device, OS, or probable location, and the pages you visit while on our site.
- When you visit our sites we will assign you a unique identifier so we can recognize you across different portions of our sites. You may have one or more of these, and they may persist between visits to our sites, so we can recognize you when you come back.
- We may place a tracking mechanism, such as a pixel or web beacon, on pages or components of our site. This enables us to record in our server logs that a specific user id has visited a particular page. This data allows us to analyze and determine our audience’s behavioral characteristics, which helps us to optimize our site, advertisement placement, and marketing focus.
1.3 Information we receive from other sources:
- We may place a tracking mechanism on pages or components of some of our partners’ sites so that when you use services from our partners, we can record that a specific user ID visited that service. This helps us analyze our audience in a manner similar to when you visit our own site.
- We allow our advertisers and partners to collect certain information when you visit our site by allowing them to place a tracking mechanism, such as cookies, pixels, beacons, Google AMP Client IDs, or other technologies to collect and use information about you during your visit to this and other websites in order to provide advertisements they feel you would like.
- By utilizing or permitting these tracking mechanisms, we prevent our partners from fraudulently representing your internet activity, and we ensure that we are trustworthy to our partners and advertisers about accounting for the exchange of your personal information. To read about your options for opting out of data sharing, please see our
Opt Out or Close Your Account
section of this privacy statement.
- We have also engaged third-party companies to gather and process information about our users on our behalf, to help us improve our sites and find new members. These companies will combine our data about how you visit our websites with information that they have collected from outside our sites and provide it to us so that we can optimize your experience across our sites, across multiple devices, and based on your interests.
To learn more about this behavioral advertising, including information on how to opt-out, please see our Opt Out or Close Your Account section.
1.4 Business purposes and categories of personal information we collect:
Our business is constantly evolving to create and deliver the most relevant products and services to you. We collect a variety of different personal data for numerous business reasons. For a full listing of those reason, please see Section 3.
1.5 Categories of third parties from which we collect personal information:
We collect information about you from third parties that have information about you or about people that exhibit similarities to the data we have collected about you. For more information, see the How We Use Your Information section of this privacy statement.
We collect personal information about you from the following categories of third parties:
- Data Enrichment providers
2. Our Legal Bases for Processing Your Information:
We can collect and process your data under one of the following legal bases for our use.
We can collect and process your data with your consent.
- For example, if you have given your consent to receiving marketing material from us at the point we collected your information.
2.2 Contractual Obligations
We need your personal data to comply with our contractual obligations.
- For example, if you have subscribed to one of our services, we use your personal data to fulfill, and deliver that service to you.
2.3 Legal Compliance
If the law requires us to, we may need to collect and process your data.
2.4 Legitimate Interest
We may use your data as required in the normal course of operating our businesses and services unless our legitimate interests are overridden by your rights.
3. How We Use Your Information
3.1 Business purposes for which we collect and use personal data:
When we have a legal basis for collecting your personal information , we do so from a variety of sources, including without limitation your explicit input and interaction on our web sites, through our advertisements on other web sites, and through third parties that have information about you or about people that exhibit similarities to the data we have collected about you. We may combine your data with anonymized, aggregated data to draw inferences about you or your interests. We use all this data to make our site and our advertising relevant to you.
|Business Purpose||Categories of Personal Data|
To administer our site, site performance, and internal operations, such as to conduct troubleshooting, testing, and projecting usage volume and impact
To keep our site safe and secure and to control access to your account and services
To deliver relevant advertising to you and to measure and optimize the effectiveness of our advertising
To keep you informed about products and services similar to the ones you subscribe to – on our site and elsewhere on the internet
To ensure our content, layout, and offerings are presented in the most effective manner for you and devices
To fulfill your transactions and to deliver information about goods and services you have requested, or that we think you would be interested in
To allow you to participate in interactive features of our services, when you choose to do so.
To better understand our members, potential members, and visitors so we can improve our products and services, and better target how we deliver information about those products and services
3.2 Categories of service providers to which personal data is disclosed:
We utilize service providers to process personal information for a variety of purposes that would be difficult for our business to conduct on our own. For example, to increase the likelihood of successfully processing your credit card when you purchase access to one of our services, we may wish to submit a well-formatted address to the credit card company. We may send the address you give us to a service from the U.S. Postal Service to try to verify your address and provide its canonical version of your address with all the fields in the expected locations. In some states, these types of external companies are called service providers. We disclose personal information about you to the following categories of service providers in order to process data for us:
- Data verification providers, like the US Postal Service
- Content delivery providers, like Strongmail or Hubspot
- Traffic monitoring and analytics providers, like Hotjar
In order to maintain relevant and accurate personal information about you, we may share your personal data, browsing habits, or other identifying information to service providers and third parties, and in return they may provide us with additional email addresses, names, physical addresses, other identifiers, browsing habits, and demographic information, which may include education level, income, investment portfolio, race, gender, personal interests you have told them about, and other personal details they infer about you. To read about your options for opting out of this data sharing, please see our Opt Out or Close Your Account section of this privacy statement.
3.3 Categories of other third parties to which personal information may be sold; and the business purposes for such “sales”:
If you are a California resident, some of our disclosure of personal information is considered a sale of data even if we don’t receive something of monetary value in exchange. We share personal information in this type of “sale” with the following categories of third parties:
- Companies that serve ads, like Facebook
- Companies that offer header bidding auctions, like Google
- Marketing analytics companies, like Google
We share personal information with third parties in this type of “sale” for the following business purposes:
- Advertising: To deliver relevant advertising to you and to measure and optimize the effectiveness of our advertising
- Marketing: To keep you informed about products and services similar to the ones you subscribe to – on our site and elsewhere on the internet
- Research: To better understand our members, potential members, and visitors so we can improve our products and services, and better target how we deliver information about those products and services.
4. Promotional Updates and Communications
Where permitted by one of the legal bases above, we will use your personal information for marketing analysis and to provide you with promotional update communications (e.g., by email) about our products/services and those of our business partners.
To read about your options for opting out of marketing and promotions, please see our Opt Out or Close Your Account section of this privacy statement.
5. How We Store And Retain Your Information
We store your data in databases and on storage servers in our own facilities, in colocation data centers, and in those of our contracted service providers. Your data may not be stored in the country in which you reside. We typically store our data in the U.S. If you live in the European Economic Area, please see our section for European Users.
We retain personal data for as long as necessary to fulfill any legal obligations we may have as well as for purposes of processing your information for the delivery of our services (for example, if you continue to subscribe to one of our email-based services, we will need your information to email the service to you). We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our services. You cannot be identified from aggregate information retained or used for these purposes.
6. Cookies and Other Technologies
Cookies contain bits of data that websites such as ours place on your computer’s hard drive for record keeping purposes. Cookies can make the web more useful by collecting and storing information about your preferences on a particular site and help websites operate more efficiently. Cookies and similar technologies enable you to be remembered when using that computer or device to interact with websites and online services and can be used to manage a range of features and content as well as storing searches and presenting personalized content.
We use our cookies:
- With the aim of optimizing our website and improving member experience. Cookies help us estimate our audience size, determine usage patterns and help us better target content and ads based on our users’ interests.
- You have the option of not accepting the cookies we set. However, if you reject our cookies, you will not be able to take advantage of most of the features on our site, including subscription-based services.
Below you’ll find the types of cookies that we set when you visit Fool.com and their purpose. To help you better understand why we’re setting them, we’ve used the categories and definitions set by the International Chamber of Commerce (“ICC”):
- Strictly Necessary: cookies that enable the services that you have specifically asked or paid for;
- Performance: cookies that collect information on how visitors use our site including the pages visited and most frequented as well as the sources of our traffic. They are used to help us improve how the site works;
- Functionality: cookies that help us remember the choices you have made so we can provide you with a more personalised experience; and
- Advertising: cookies used to deliver more relevant ads, and to make sure you don’t see the same adverts over and over again.
- In addition to the cookies set directly by our partners, there are also cookies set by third parties to help deliver and monitor their ads. Please note we neither control nor have access to those cookies, and these advertisers’ uses of cookies are subject to their own privacy policies and not our policies.
7. Cookie Removal and More Information
You can always modify your browser so as not to accept cookies or to notify you when cookies are sent to it. For more information about cookies including removing any or all of your cookies, please visit http://www.allaboutcookies.org.
Also, if you would like to remove the Google Analytics and DoubleClick cookies, please go to http://tools.google.com/dlpage/gaoptout and http://www.google.com/ads/preferences/plugin/ respectively. You should be aware that this will affect your Google cookies on all sites, and not just ours.
Some of our sites are affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the Site, and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here: www.cafemedia.com/publisher-advertising-privacy-policy.
8. Opt Out or Close Your Account
Marketing & Promotions
If you would rather not hear from us by email, you can unsubscribe using the link found at the bottom of emails sent from our sites. Each site has their own email list, so if you subscribe to multiple lists, you will need to unsubscribe from each individually.
Please note: If you purchase products or services from us, or if you register for an account with us, we may contact you to confirm your purchase, subscription, or registration, or to provide you with information about its terms or features. You may wish to keep these transactional or relationship emails, to help you use our products and services.
To learn more about this behavioral advertising, including information on how to opt-out, please:
- visit the DAA opt-out program, the Evidon opt-out program, and the Google Analytics opt-out program to learn how to opt out of having your information collected in browsers for ad serving purposes;
- download the Evidon Ad Control application, available for iOS and Android, to learn how to opt out of having your information collected in mobile apps;
- see the interests associated with you by Google at https://adssettings.google.com; and
- visit the Network Advertising Initiative’s opt out page.
Where the processing of your personal information by us is based on consent, you can withdraw consent at any time by contacting us at [email protected].
Close Your Account Permanently
If you want to close your account – i.e., so that it cannot be logged into – please contact us at soap[email protected]
9. Security and Protection of Your Information
We are committed to protecting your personal information. All information that you provide to us is stored on our secure servers. Access to paid-for areas of the site, such as our newsletter services is password-protected for your privacy and security. While we do our best to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. What does all this mean? Just as in the investing world, you must protect yourself. You are responsible for maintaining the secrecy of your passwords and/or any account information. If you need to change your password, please follow the steps outlined below.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
Our site may, from time to time, contain links to external sites. We are not responsible for the privacy policies or the content of such sites.
10. Users Aged 13 or Under
Protecting the safety of children when they use the internet is important to us.
The site is intended for use only by persons who are at least 13 years of age. By using this site, you confirm to us that you meet this requirement. If you are aged 13 or under, please get your parent/guardian’s permission beforehand whenever you provide personal information to our website. Users without this consent are not allowed to provide us with personal information.
If you are under the age of 13 your parent or guardian must consent on your behalf where we ask for consent in relation to the use of your information.
11. European Users
For the purposes of European Economic Area data protection law, (the “Data Protection Law”), the data controller is: The Soapbox Financial Network, 2000 Duke Street, Alexandria, VA 22314, USA ([email protected]).
If you have any questions about the cookies we set, please contact our Data Protection Officer at [email protected].
11.2 Data storage
The data that we collect from you is transferred to, and may be stored at, a destination outside the European Economic Area (“EEA”) that is not subject to equivalent Data Protection Law. For our purposes, the information we collect is processed and stored in the US.
We may transfer your personal information outside the EEA:
11.3 European site users have certain rights under certain circumstances:
- to be provided with a copy of your personal data held by us;
- to request the rectification or erasure of your personal data held by us;
- to request that we restrict the processing of your personal data (while we verify or investigate your concerns with this information, for example);
- to object to the further processing of your personal data, including the right to object to marketing (as mentioned in ‘our promotional updates and communications’ section);
- to request that your provided personal data be moved to a third party.
11.4 Your right to withdraw consent:
Where the processing of your personal information by us is based on consent, you have the right to withdraw that consent without detriment. You can withdraw consent online or by contacting us. For more information on this or other options to manage your privacy rights, please see the Opt Out or Close Your Account section of this privacy statement.
You can also exercise the rights listed above at any time by contacting us at [email protected]
If your request or concern is not satisfactorily resolved by us, you may approach your local data protection authority, (see http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.html).
12. Update or Correct Your Information
If you want to change your email address send an email with the old and new addresses to [email protected]
13. Changes to this Privacy and Cookie Statement
We may amend this Privacy and Cookie Statement from time to time. Please check back regularly to review your rights and to check the Effective date or Last Updated date listed below. If we make any substantive changes to this policy, we’ll announce it on our site and notify you by email.
Data Protection Officer
The Soapbox Financial Network
2000 Duke Street
Alexandria, VA 22314
Last Updated: January 1st, 2020
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