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February was an absolutely insane month and a good improvement over my January blogging income. I broke 200,000 monthly page views for the first time and my affiliate revenue made a massive jump. A vast majority of this growth is from the CNBC feature articles and the syndication of one of those articles on Yahoo finance.
I received over 400 emails in the last week of February and I am still digging out. If you emailed me and I haven’t gotten back to you, I’m sorry, I will do my best.
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Here is a direct breakdown of my February 2017 blog income.
February 2017 Millennial Money Blog Income
AFFILIATE REVENUE: $8,630
Wow, my affiliate income more than quadrupled in February. The primary reasons are the increase in traffic and in early February I launched a Tools & Resources page that’s been getting a lot of traffic. On my “recommends” page I’ve added other companies and products that I use, so I was able to significantly diversify my affiliate income and got sign-ups from all except for two on that page. If you haven’t yet built out you own tools and resources or recommends page, I recommend it.
The largest affiliate revenue sources include Bluehost, Lend Edu, SEM Rush, ThemeForest, Personal Capital, Betterment, Simply Wall St, and Amazon. My biggest gainer was actually Personal Capital affiliate revenue, which was $5,100 (that means I got 51 signups!).
SEO CONSULTING: $11,000
I sold fewer SEO projects in February but still made $11,000 from new and existing engagements. I could have sold more, but needed to cap my own time. This was as many projects as I could handle. If you are a blogger and haven’t yet checked it out, visit my 67 Best SEO Tips for Bloggers – which is still my most shared post ever. My SEO projects range from $500 – $2,000 per month depending on the size of the website.
Recently I’ve been spending more of my time helping bloggers (and other sites) convert from HTTP to HTTPS or adapt to Google’s mobile-first index.
I was also lucky in February to start working on SEO for one of the top 10 personal finance bloggers in the world. I worked closely with him to adjust over 30 areas of his website to get more traffic. I also learned a lot in the process (from a personal finance blog angle) to help grow my own Millennial Money traffic. For anyone working with SEO I recommend you check out SEM Rush – it’s one of the tools I use for Millennial Money and with my client engagements. While there is a free version the paid is totally worth it.
ENTREPRENEUR & FINANCIAL COACHING: $3,500
In February I worked with 2 entrepreneurs and 3 people who wanted advice on their personal finances. I really enjoyed working with all of them. While working directly with readers isn’t the most profitable use of my time, it’s a great opportunity to go deeper and I learn a lot too helping them out. I will keep offering personal coaching as long as I have the time and enjoy it. I get about 20-30 emails a month now from readers who express interest in working with me but pick those I feel like I can help the most. If you do reach out to me, please be as detailed as you can in your request. All coaching starts at $500 per hour.
FYI – Even though I made $23,130 from the blog – it’s not the profit. I actually spent a ton of money on the blog in February from upgraded hosting to custom development, a Pinterest consultant, and a few targeted ads for my site. I don’t have the exact P&L, but I spent at least $2,500 on the blog in February and I am finding that the more I am investing in it the more profitable it can become.
One of my 2017 blogging goals is to make $100,000 directly from the blog in 2017. So far this year I have made $40,680 and it’s only 2 months into the year! Millennial Money is proving to be an incredibly valuable side hustle so far in 2017. I am most surprised by the amount of SEO consulting work I have been able to sell through the platform, but I am most excited that my affiliate revenue is starting to pick up.
Now back to regularly scheduled money blogging. See you next month for the March report. The month is off to a strong start so far, but I doubt I’ll beat February. I can’t wait to see.
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