Best Places to Sell Jewelry Online

Selling jewelry online, whether it’s your creation, an heirloom, or something you no longer wear, is easier than you might think.

Whether you are looking to make some extra cash, or just want to get rid of some past memories, there is a platform that can help you do just that.

Read on to learn how you can make the most money selling jewelry online.

Is Selling Jewelry Online a Good Idea?

More and more people chose to buy jewelry online, so why not sell it online? Whether you have old jewelry you’re not going to wear anymore, or you’re making your own, selling jewelry online is a smart move.

Many platforms buy old jewelry, sell it at online auctions, or allow you to set up a shop and sell it directly to consumers.

11 Best Places To Sell Jewelry Online

Wondering where to sell jewelry online? Here are the 11 best places to sell jewelry online today:

  1. 🏆 Worthy: Best Overall
  2. CashForGoldUSA
  3. WP Diamonds
  4. Mondiamo
  5. Diamond Buyers International
  6. The Real Real
  7. The Diamond Valet
  8. Sotheby’s
  9. Christie’s
  10. Etsy
  11. Ruby Lane

1. Worthy

  • BBB Rating: A+
  • Trustpilot Rating: 4.7 out of 5

Worthy will buy all kinds of jewelry from you as long as the minimum price per piece is $1,500. You can get more from selling your jewelry on Worthy because they sell it at an auction and the highest bidder will buy your piece.

There is a lot of flexibility when selling through Worthy, and you have control of your items until they are sold. If you don’t agree with their set minimum price for the auction, you can change it. You can also set a buy-it-now price.

They will take a fee of 5% – 15% of the selling price, depending on the value. The higher the value of your piece, the lower the fee.

How It Works:

  • You can get a free estimate price on your items on their website
  • If you are happy with their offer, fill in your details. You will then receive a free, insured shipping kit
  • A few days after receiving your jewelry they will send you an appraisal and suggested cost
  • Once you agree on the starting price, the auction will begin
  • Get paid within 24 hours by PayPal or wait a few days to receive a check or bank transfer

Worthy At A Glance:

  • Excellent customer support
  • Free insured shipping with FedEx or USPS
  • Minimum value per piece $1,500
  • Fee 5%-15%

2. CashForGoldUSA

  • BBB Rating: A+
  • Trustpilot Rating: 4.7 out of 5

CashForGoldUSA is a great choice if your jewelry is not worth $1,500. This company will buy all kinds of jewelry from you at good rates. They also have an online calculator that can help you calculate an estimated cost of your items.

This company has over 20 years of experience in buying jewelry and claims to offer the best prices in the market. While it might be not the best way to sell designer, rare, or antique jewelry, it is perfect for more modest items or to sell an engagement ring.

How It Works:

  • Fill out the form on their website
  • Receive a free insured mail kit, pack your valuables there, and send it back
  • They will send you an offer via email
  • If you accept their offer, you’ll get the money through PayPal, bank transfer, or check
  • If you don’t like their offer, they will send your items back at no extra fee

CashForGoldUSA At A Glance:

  • Free insured shipping with FedEx or USPS
  • No minimum value
  • Online calculator

3. WP Diamonds

  • BBB Rating: A+
  • Trustpilot Rating: 4.8 out of 5

WP Diamonds, as the name suggests, buys mostly diamonds and jewelry. They do buy other things as well, including designer jewelry, luxury watches, and luxury handbags.

They don’t sell your items at an auction and work similarly to pawn shops. WP Diamonds is a great place to sell loose diamonds or jewelry with diamonds. Their appraisal is transparent and is filmed for your protection.

They do offer you a fair price with no extra fees. The shipping is insured up to $100,000, so you can feel safe sending your valuables.

How It Works:

  • Go to their website and request a mailer kit
  • You will receive a call from their customer service to discuss your items
  • Once agreed on the items you are sending, they will provide you with a FedEx label, that you need to print and stick on your packed jewelry
  • After receiving your package, WP Diamonds employees will examine your pieces and send you an offer
  • If you take the offer, you will receive payment via ACH or check. If you decline the offer, your pieces will be sent back to you

WP Diamonds At A Glance:

  • Free insured shipping with FedEx
  • The appraisal is filmed for your protection
  • Excellent customer support

4. Mondiamo

  • BBB Rating: Not Rated
  • Trustpilot Rating: 4.2 out of 5

Mondiamo is a new player in the market. They only buy jewelry with diamonds and then sell it through their parent company BlueNile.

The diamond has to be at least .3 carats. If it’s less or your jewelry does not include a diamond, they will not accept it.

While this is a new company and it doesn’t have many customer reviews yet, they are backed by the well-established diamond retailer BlueNile which gives them great credibility.

Mondiamo is a great and very fast way to sell loose diamonds and diamond jewelry online.

How It Works:

  • Go to Mondiamo website and fill out all of the information about your piece
  • They will come back to you with a price range they can offer you in a few days
  • If you like the offer, they will send you the mailing materials overnight
  • Once received, they will again evaluate your piece of jewelry and give you their final offer
  • If you accept the offer, you will be paid immediately. If you don’t like it, they will send your jewelry back to you at no extra cost

Mondiamo At A Glance:

  • Insured and free shipping through FedEx
  • Only buys diamonds of .3 carats or more

5. Diamond Buyers International

  • BBB Rating: A+
  • Trustpilot Rating: 4.7 out of 5

Diamond Buyers International is mostly a diamond buyer, but they also buy high-end designer jewelry as well as luxury watches. They claim to offer peak season prices all year to ensure the best offer you can find.

They will also give you an estimate before you send your valuables so that you can compare it with offers from other buyers. Diamond Buyer International is a great place to sell loose diamonds and diamond jewelry.

While they do buy other items as well, diamonds are their specialty, and they claim to offer higher prices than their competition.

How It Works:

  • Get an instant appraisal on their website by entering information about your diamond
  • If you like their offer you can request a free mailer kit from their website
  • Ship your item free and securely
  • Get an official offer within 24 hours from when they receive the package
  • If you agree with the price, you’ll get paid through PayPal, check, or direct deposit.
  • If you think you can get a better offer, they will send your item back to you without charging you extra

Diamond Buyers International At A Glance:

  • Instant diamond appraisal online
  • Free secure shipping with FedEx
  • Minimum .5 carats for diamonds
  • Peak season prices all year round

6. The Real Real

  • BBB Rating: A+
  • Trustpilot Rating: 4.0 out of 5

The Real Real is a luxury online consignment site. On this platform, you can sell gently used jewelry and watches as well as other items like shoes, designer furniture, and other high-end items.

The selling process here is slightly different than that of the other platforms we have discussed so far. The Real Real is a great place to buy and sell jewelry and other fine items.

It is not specialized in jewelry, so it might be a bit more difficult to sell your valuables, and you will have to wait for the money longer than with other options.

How It Works:

  • Create an account on their website as a seller
  • Send them your pieces of jewelry or other items
  • In-house gemologists will evaluate your item and contact you to agree on a price
  • They will take pictures and upload your item on their website
  • When someone buys your item, you will receive the money minus fees

The Real Real At A Glance:

  • Fees 5% – 15%
  • You only get paid when your item is sold
  • The website can discount your item if it doesn’t sell fast

7. The Diamond Valet

  • BBB Rating: Not Rated
  • Trustpilot Rating: No Reviews

The Diamond Valet is a company that buys diamonds, jewelry with diamonds, as well as luxury watches. They offer a free evaluation service before you send your valuables out if you are not sure they can buy your item.

The Diamond Valet is not a big company, and it doesn’t have many customer reviews online. Their main goal is to make diamond selling fast and convenient to the customer, and it does sound great.

They offer virtual appraisals and many payment options.

How It Works:

  • Complete the evaluation form on their website and wait for their employees to contact you for more details
  • Receive a return package and pack your valuables together with any paperwork, such as certificates. Shipping is free and secure
  • The team will evaluate your item as soon as they receive it and send you a proposal
  • Once you receive the offer, you have 10 days to accept it or not. If you accept, the money will be sent to you by check, PayPal, or Western Union.
  • If you choose not to accept the offer, your valuables will be sent right back to you

The Diamond Valet At A Glance:

  • Free and secure shipping through USPS, UPS, or FedEx
  • Many payment options including check, PayPal, and Western Union
  • Minimum diamond weight is 3/4 carat

8. Sotheby’s

  • BBB Rating: A-
  • Trustpilot Rating: 2.0 out of 5

Sotheby’s is one of the best-known names for auctions. They sell art, jewelry, furniture, and other collectibles. You can sell your jewelry through their platform if it’s worth $2,000 or more.

You might have to wait between 7 business days to a few weeks for an estimate, so it is not as fast as other platforms.

While they don’t offer the same service as other companies such as free shipping and insurance, selling with them can earn you more money since they have a large network of buyers.

How It Works:

  • To get an estimate, you will have to fill out a form on their website and include pictures. If your item fits their requirements, they will contact you
  • A team member will contact you to agree on the auction location and time. You will be responsible for shipping and insurance
  • If the item is sold, you will receive the money in 35 days. If your item is not sold, you can take your piece of jewelry back or leave it for the next auction

Sotheby’s At A Glance:

  • One of the biggest names for auctions
  • Fees are individual for each item, on average 25%
  • No free shipping or insurance
  • A large network of buyers

9. Christie’s

  • BBB Rating: A+
  • Trustpilot Rating: 2.8 out of 5

Christie’s is another well-known auction name where you can sell your high-end jewelry if it is worth at least $2,000. They sell jewelry in 26 auctions per year in their salons in London and New York, as well as on their website.

Christie’s might be a great choice if you have high-value jewelry, but prepare to wait for your money. You will have to wait a few weeks for their response, and the auction they offer might not happen for two months.

After the sale, you will have to wait around one month to receive the money. It might not be the fastest way to sell your jewelry, but if it is high value, you might get much more than from other platforms.

How It Works:

  • Get an auction estimate for your valuable by filling out the form on their website and attaching high-resolution pictures
  • You might have to wait 4 to 6 weeks for them to respond. If they decide that they can sell your item, they will contact you with the date and location of the auction
  • You then will have to take care of shipping and insurance, but their team will assist you with packing instructions
  • If your item is sold in the agreed auction, you will receive your money in about 35 days. If it wasn’t sold they will either keep it for later auctions or will ask you to take it back

Christie’s At A Glance:

  • Reputable name with different selling platforms
  • A minimum value of $2,000
  • No free shipping or insurance
  • Fees are individual and will be stated in the contract

10. Etsy

  • BBB Rating: A-
  • Trustpilot Rating: 1.7 out of 5

Etsy is a great place to check out if you want to sell your stuff online, and the largest platform in the world where you can sell and buy handmade jewelry.

This is the best platform to sell your handmade jewelry with a buyers’ network from all over the world. Plus, it’s easy to use, has low fees, and is secure.

It is easy to sell anything handmade on Etsy. The shop is fairly simple to set up, and there is a lot of guides on how to build a shop that buyers would find. The fees are relatively low, and the audience is huge.

How It Works:

  • Go to the website and create an account
  • Build a shop for your jewelry and start uploading your items
  • Follow the instructions for taking photos of your products and how to market them
  • Get paid once a month for the items you’ve sold

Etsy At A Glance:

  • Easy to set up handmade jewelry online shop
  • Fees – $0.20 listing fee per item and 5% transaction fee
  • A large network of buyers worldwide

11. Ruby Lane

  • BBB Rating: A+
  • Trustpilot Rating: 4.6 out of 5

Ruby Lane is an online platform where you can buy and sell jewelry as well as art, collectibles, and antiques. They claim to have more than 1 million unique visitors a month, which is much more than you could expect in any retail store.

Ruby Lane is a marketplace with a targeted audience for art, jewelry, and other collectibles. They have helpful guidelines on how you should present your pieces, so they sell faster.

Their fees are very low, and they have good ratings from Trustpilot.

How It Works:

  • Create an account on their website and start uploading your items
  • Follow the guidelines for photographs and item descriptions
  • Sell your item and get all the money minus the listing fee

Ruby Lane At A Glance:

  • A large network of targeted buyers
  • $100 set-up cost, $0.19 listing fee per item, and $69/ month maintenance fee

So, What Is The Best Site To Sell Jewelry?

After looking into the top places to sell jewelry in more detail, Worthy seems to be the best place to sell your jewelry online in most cases. They work fast – and offer complete transparency, which is great.

You will receive the amount that the highest bidder is willing to pay for your item. They only allow you to sell pieces that are worth $1,500 or more.

If you have something less valuable, though, the best place for you to go would be CashForGoldUSA.

Tips For Selling Jewelry Online

Whether you decide to sell your old jewelry or set up your own jewelry shop, here are a few tips for selling jewelry online that are worth remembering:

  • Appraisal: Before selling your products, make sure they’re not fake. Selling fake gold or diamonds isn’t going to go down well.
  • Choose a Reliable Platform: Choose one of the recommended sellers and be very sensible when agreeing on a sale.
  • Get Multiple Offers: Don’t just sell to the first bidder – get multiple offers and push up your price.
  • Transparency: Provide as much information about your item as you can. Transparency is key when selling jewelry. Make sure you provide enough information about your items – whether they’re handmade by you or not.

Frequently Asked Questions

Is selling jewelry online profitable?

You can make a significant amount of money selling your old jewelry, be it an old engagement ring or something you inherited and never wore. If it’s made of precious metals or has a diamond, you can make a nice profit. While you can always sell it to a local pawn shop, online buyers usually offer better prices.

How do I price jewelry?

If you’re selling your gold jewelry, the best way to go about it is to get an estimate before asking for offers from online buyers. Collect as much information about your piece as possible, including weight, purity of gold or other metals, diamond shape, color, and clarity. Many online calculators can help you to estimate the approximate value of your item.

If you manufacture jewelry yourself, you should calculate the cost of each item. Things to take into account include materials, time, and packaging. To start off, you can calculate 4 times the cost, so if you have to pay fees for the platform you sell on, you can still make a nice profit.

Where can I sell expensive jewelry?

If you have a rare antique piece that is very expensive, you might consider Sotheby’s or Christie’s. These are well-known names for high-end auctions where they sell expensive jewelry, among other high-value collectibles.

Should I Start My Own Jewelry Store?

With so many great online marketplaces like Etsy and Ruby Lane, it is easy to build your own online jewelry store. Both of these options have step-by-step guides on how to build your shop and a number of recommendations on how to present your products and market them. You can also build your own website using platforms like Shopify and WooCommerce.

Sell Jewelry Online To Make Extra Cash

Selling jewelry online is not only easy but also fun. If you’re selling something you own, make sure you get different quotes from websites to ensure you can get the best rates.

Of course, pay attention to the specializations of each website; this will not only help you save time but get better appraisals.

If you’re looking to break out as a designer, there are a few options for you to consider.

Take the time to do market research. Visit the platforms and try to understand what sells and what does not then proceed accordingly.

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