The Alloy Market Review 2024: Sell Gold Jewelry Online

Selling gold online can be scary because you never know who is legit and who isn’t. I’ve researched and reviewed many companies to help you determine where it’s safe to sell your gold jewelry online.

In this Alloy Market review, you’ll learn all about the company to determine if it’s right for you.

What Is The Alloy Market?

The Alloy Market is an online service for anyone who wants to sell precious metal pieces. They specialize in purchasing gold, silver, platinum, and palladium.

Most items they purchase are jewelry, such as rings, bracelets, necklaces, and earrings. However, they purchase other items too.

Alloy Market’s mission is to provide a transparent and user-friendly process for selling jewelry while offering the highest payouts in the industry.

They want to set themselves apart from the competition, providing users with a fully transparent process versus what other companies provide, keeping customers in the dark during their most vulnerable moments when they need cash.

How Long Has Alloy Market Existed?

Alloy Market is somewhat new to the industry, with one year of business under their belt. They have created a unique, user-friendly business that makes selling gold simple.

Is Alloy Market Legit?

So far, Allow Market has done a great job, accredited by the Better Business Bureau with no complaints and boasting 4.8 out of 5 stars on Trustpilot. Despite being a newer company, the founders and staff have combined 30 years of industry experience and a 95% acceptance rate on their offers.

How Does Alloy Market Work?

The process of selling to Alloy Market is simple. There is no obligation to accept the offer they provide, and if you send your jewelry in and aren’t 100% satisfied with the offer, they’ll return your items for free. Here’s how the process works.

1. Request Your Free Appraisal Kit

To sell your gold items, complete the online form to request your free appraisal kit. It usually arrives within three to four business days and includes a pre-paid label and envelope to ship your items fully insured up to $100,000. Shipping, tracking, and even returns are completely free.

2. Item Evaluation

Once Alloy Market receives your item, they use the latest technology to determine the gold’s value, including fluorescent X-rays and acid tests. They focus on the weight and purity, not the item’s condition.

3. Receive an Offer

The same day Alloy Market receives your item, they will issue you an offer. There is no obligation to accept the offer; if you don’t want it, they will return the jewelry free of charge and fully insured.

When you accept your offer, they initiate payment immediately via one of their many methods.

If you prefer to get an online quote before sending your item in to compare with other companies, you can get an instant quote via their mobile app.

Items You Can Sell

Most people sell jewelry to Alloy Market, but other items they accept include:

  • Dental crowns
  • Cigarette cases
  • Mirror cases
  • Pocketwatch cases
  • Flatware sets
  • Gold bars
  • Scrap wires

How Do You Get Paid?

Alloy Market makes it easy to get paid how you are most comfortable. They initiate payment immediately, but it can take a few hours to a few days to receive it, depending on the method chosen.

  • Zelle
  • Venmo
  • PayPal
  • Direct Deposit/ACH transfer
  • Paper check

Who Is It For?

Alloy Market is for anyone looking to get the highest prices on their gold with the most convenience and transparency. The Alloy Market platform is easy to use and guarantees they will beat any competitor online or in-store.

Pros & Cons

Understanding the pros and cons of Alloy Market can help you determine if it’s right for you.


  • Provides an instant estimate online without sending your items in
  • Pays not only for the primary metals but also any other metals the item contains (if significant)
  • Pays immediately, with some people receiving payment the same day
  • Guarantees the best prices
  • Offers free insured shipping
  • 100% satisfaction guaranteed


  • Doesn’t accept items that aren’t precious metals
  • Can take a few days to receive a kit

How to Get Started

To get started, click ‘Get Started,‘ and complete the form. This will initiate them sending the appraisal kit to start the process of selling gold.

Safety & Security

Alloy Market uses the highest level of technology and best-in-class security software to protect users’ information. If you have questions about their security or how your information is shared, you can email them at [email protected].

Customer Support

Alloy Market makes it easy to contact them whether you have questions before sending your items or need support during the process.

  • Alloy Sales & Support Number: 888-672-1471 (call or text)
  • Customer Support Email: [email protected]
  • Chat: You can chat on their website, but responses may take a few hours

Company Ratings

  • BBB: A-
  • Trustpilot: 4.8/5 stars
  • NPS: 98%
  • Average Customer Rating: 4.9
  • Offer Acceptance Rate: 98%

Success Stories with Alloy Market

Alloy Market has helped hundreds of people sell their gold, including Joe (he changed his name for the review), who was in a dire situation, having been diagnosed with cancer and was in the hospital for three months.

He had to part with a treasured gold ring he’d had for 15 years to pay for his hospital bills. He was worried about the process because of the large number of scams in the industry.

Joe was able to confidently and successfully sell his gold to Alloy Market without stress. He knew he got the best offer and wasn’t being taken advantage of in his time of need.


Our Alloy Market review determined that Alloy Market, while a newcomer to the industry, has a lot of promise.

They began because of the founders’ experience selling jewelry in dire need. They wanted a place for everyone to feel safe and confident when selling gold online.

I always suggest getting multiple offers to ensure you get the best deal, but Alloy Market should be on that list.

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