Capital One Shopping Review

Capital One Shopping logo

Capital One Shopping


Millennial Money rating

Bottom Line

An entirely free Google Chrome extension that helps you snag great prices when you’re shopping online, automagically. I like that it not only saves me cash, but loads of time, too. But, while it's safe and secure and I use it personally, some users have privacy concerns about the online tracking.


  • 100% free
  • Easy to add (or remove) browser extension
  • Does in-store comparisons with free mobile app
  • Automatically adds promo codes at checkout
  • Price drop alerts on wishlist items


  • Tracks your online activity
  • Mobile app has mixed reviews compared to the browser extension

Capital One Shopping logo

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at Capital One Shopping

Capital One Shopping, formerly called Wikibuy, is a popular browser extension and mobile app that helps you get better deals when shopping online. I’ve been using the service for years, so here’s a full review and evaluation, as well as pros and cons for Capital One Shopping.

Think of Capital One Shopping as an online shopping assistant, that silently helps you find good deals and rewards. You can use it to compare prices among various online retailers, find better coupon codes, and even find a better deal among the multiple sellers within Amazon, among other things.

A seemingly endless amount of online shopping tools exist. As such, it can be difficult to determine which one to trust with your data and your time.

This post is going to give you a full review of what Capital One Shopping has to offer so you can determine whether or not the service is right for you.

What is Capital One Shopping?

If you’re into online shopping (who isn’t?), you’re probably aware of how difficult it can be to find a better price among so many different online retailers.

Even within a single marketplace like Amazon, there are so many sellers that offer the same product at different prices. What’s more, when you think you’ve found a better price on a particular product, there might be a coupon code you can use to get an even better price or accumulate rewards.

However, finding the right coupon code often requires an extensive manual search – which takes up even more of your time. Wasting hours doing price comparison searches isn’t really worth it for small items just to save a few cents, not to mention it’s really frustrating.

This is where Capital One Shopping enters the equation. Once you get the browser extension, the service automatically does price comparison searches while you shop online. It scours over 30,000 retailers in the background while you’re shopping, and delivers you different price comparison options when you’re ready to check out.

Let’s say you have an item in your Walmart or Amazon cart. As you continue to shop, Capital One Shopping will automatically be searching in the background for a better price for that particular item. It will also search for available coupon codes and any available rewards that might apply to your online purchase. These discounts and offers will all be presented to you at checkout.

Capital One Shopping has browser extensions available for Google Chrome, Mozilla Firefox, Microsoft Edge, & Safari.

According to its website, Capital One Shopping has helped customers save over $160 million last year alone. That’s a lot of tacos!

The History of Capital One Shopping

Capital One Shopping was founded as Wikibuy in Austin, Texas, in 2014. Thanks to the steady rise of online shopping and good user reviews, the company grew rapidly. So rapidly, in fact, that Capital One Bank acquired it in 2018 for an undisclosed amount and updated the name to Capital One Shopping in 2020.

Capital One Shopping Mobile App

This awesome tool isn’t just for when you’re shopping online with your computer. Capital One Shopping also has a mobile app.

The mobile app can help you compare prices and save you money when you’re out shopping at the mall or inside physical stores. You just open the app, type in the product you’re interested in buying, and it’ll recommend various online retailers and local stores you might be able to buy from at a cheaper price.

Let’s say you’re at Target one day picking up some dog food for your dog. While you’re walking down the pet aisle you spot a really cute dog bed that is the perfect color and pattern for your pooch. The only problem is, it’s $49.95, which is way more expensive than what you’d regularly pay for a dog bed. You’re probably wondering if you can buy it elsewhere at a cheaper price…

Here’s where the Capital One Shopping mobile app comes in handy. You pull out the app and search for that exact brand and color dog bed. (Or even better – the app has a bar code scanning feature that auto-finds the exact item you’re looking for!).

After a few seconds of searching, the app presents you with 7 different retailers that sell the same dog bed at a lower price, or offer a free coupon deal. You see Walmart around the corner has them on sale for $29.95, so you head there instead and save yourself $20!

Searching products with the mobile app only takes a few seconds of your time and can save you some serious dollars over time.

The mobile app is free and includes some of the same features as the browser extension. You can add items to a watchlist to be alerted when a deal becomes available, see local offers in your area, check out product reviews, and browse regular coupons at well-known retail stores.

Capital One Shopping Features

Capital One Shopping offers several features designed to make your online shopping experience easier. Let’s review the most common ones:

1. Capital One Shopping Universal Product Search

One of Capital One Shopping’s most helpful features is its product search tool. If you’re sitting at home on your computer, you can search for a product right on their website.

Screenshot of product search on Capital One Shopping (formerly Wikibuy) website showing price comparisons

To illustrate, imagine you’re in the market for a Yeti Rambler, so you run a quick search. In this example, you can see that Capital One Shopping has located a better price on eBay by a margin of almost $10. Not bad, your next drink is “on the house”!

Capital One Shopping isn’t just a tool that helps you get better deals for an online store, either.

For example, if you’re already inside your favorite retail store, you can use the Capital One Shopping app to scan the barcode of the item you’re interested in. The app will then automatically search for competitive prices at other top retailers. Talk about next-level price comparison-the way you want it.

2. Capital One Shopping Featured Offers

Capital One Shopping arranges special discounts on products you can purchase right from their website.

A quick glimpse at their dashboard at the time of this wikibuy review writing shows discounts available for Myprotein, VPN service, and Clarks shoes, among other things.

Who doesn’t want to save a little extra cash?

3. “Trending Deals”

Like similar services from MyPoints or InboxDollars, Capital One Shopping offers credits from top retailers. For example, you can get 1% back on purchases made at, 2% from, 9% on purchases at JCPenney, or 4% from Groupon.

What’s more, they have a “Local Offers” section, where you can get 4% or more back from local retailers and restaurants.

You’ll find these deals just under the “Featured Offers” on Capital One Shopping’s homepage.

4. Capital One Shopping Coupon Codes

Everyone knows to google “[store name] + promo code” before checking out online. But what a hassle it is clicking through to the discount sites only to discover that half the promo codes listed don’t work anyway.

Capital One Shopping takes the hassle out of tracking down coupon codes by automatically searching for them while you shop. What’s more, if another Capital One Shopping user finds and uses a new code, that code is then automatically made available to the rest of the company’s several million subscribers.

In other words, you don’t even have to open a new browser tab to find the promo code. It’s done for you, automagically.

5. Price Drop Alerts

If you have your sites on a particular product-but don’t need it right away you can set Capital One Shopping to alert you when the price of that item drops.

I like this feature because it’s saved me a ton of time and money. I’m guessing you can save a lot of money using this tool, too.

6. Capital One Shopping Credits (formerly Wikibuy Credit)

When buying from specific stores, you can accrue Shopping Credits (these used to be called a Wikibuy credit). These credits build up over time and can be later redeemed for a free gift card.

What’s the Catch with Capital One Shopping?

The primary concerns with Capital One Shopping are around data privacy.

Obviously, in order to offer price alerts on your recently purchased or viewed items or to crowdsource the best working promo code, Capital One Shopping has to track and save your online activity.

While Capital One Shopping is safe and secure and not unlike what most websites are doing, online privacy is a growing and legitimate concern for many.

Additionally, their trending and local deals are based on relationships with partner retailers. In order to give you a kickback in the form of Capital One Shopping rewards, Capital One Shopping themselves needs to get a kickback from those retailers.

This is a common affiliate type model, but it can make some users question the trustworthiness of Capital One Shopping’s recommendations. The company may favor their partner merchants.

Ultimately, like any other service, you need to weigh the benefits against the cons and know what you’re comfortable with. I use and love the Chrome extension, but you may choose not to and that’s cool too.

If you try the extension and later change your mind, it’s super easy to uninstall – you can use your browser’s help tab or the step-by-step instructions that Capital One Shopping offers on their site.

Capital One Shopping Pricing

Capital One Shopping is 100% free to sign up for and use. There are no monthly fees or additional charges.

Getting Started with Capital One Shopping

Step 1: Download Capital One Shopping

Step 2: Click download Free Extension (It should automatically know which web browser you are using)

Screenshot of Capital One Shopping (formerly Wikibuy) website showing the click to add to Google Chrome

Step 3: Click Add to Chrome (blue button) for Google Chrome. If using Safari, click “Get” in the App Store.

Screenshot of Capital One Shopping (formerly Wikibuy) extension in Google Chrome web store with 5-star review

Step 4: Set up an account (takes less than 30 seconds). Note that Capital One Shopping will ask you if you have an Amazon Prime account when you set up the extension because it’s able to factor in Amazon Prime shipping when searching for better prices online.

Step 5: Start searching for products through the extension, on when you are logged in, or simply searching on

FOR MOBILE APP: To download the Capital One Shopping mobile app, search for “Wikibuy App” in the App Store for iPhones, or Google Play for Android devices.

Although the app is now called Capital One Shopping, it comes up quicker searching for the old name, Wikibuy app.

Keep in mind Capital One Shopping is separate from the regular Mobile One Banking App.

Customer Service and Support

If you’re in need of customer support, you’ll have access to Capital One Shopping’s self-service support platform. If you aren’t able to find the answers you need on the self-help portal, you can submit a request to customer support, and someone will get back to you.

You can also shoot an email to [email protected].

Hopefully, you won’t have any trouble though.

The Capital One Shopping Extension has a highest-ever 5-star review in the Google Chrome store, with over 9,000 reviews and millions of users. Wow! I live and breathe this stuff, so I’m honestly surprised to see an extension with this high of a rating. That is a ton of positive reviews!

Capital One Shopping’s iOS and Android apps have similar results, with a 4+ star rating and reviews on both platforms.

Pros and Cons of Capital One Shopping


  • Easy to use, working behind the scenes while you shop — without any effort on your end
  • It’s 100% free to sign up for and use
  • The browser extension is a breeze to get (and remove)
  • In-store price shopping with the app is very quick
  • The service genuinely saves you time and money


  • Tracks your online activity
  • The mobile app could be improved
  • Seems to favor eBay as a retailer, which often has longer shipping times than other stores

Capital One Shopping FAQs

Does Capital One Own Wikibuy?

Yes. Wikibuy was founded in 2014 and was sold to Capital One in 2018. Wikibuy was rebranded to Capital One Shopping, but many people still know the service as Wikibuy. They are one and the same thing.

Capital One is also a massive financial institution, but the Shopping side is kept completely separate from the banking services, credit card offerings, and other lines of business.

How Does Wikibuy Make Money?

There are a couple of ways Capital One Shopping (Wikibuy) makes money. First, they receive a tiny commission when you click any recommended products and buy from the stores they recommend. This is at no cost to you, their partnership payments are worked out behind the scenes.

Next, they advertise local stores, current coupons, promotions and offers within their mobile app. This gives them a small amount of marketing revenue – again, at no cost to you.

Lastly, the browser extensions collect some of your internet search data and history and this information is very valuable. Consumer online shopper trends can be sold to other large retailers, marketing companies, and big data companies.

Can Capital One Shopping Be Trusted?

Yes. Capital One Shopping is a trustworthy company and service. Wikibuy began as an Austin-based tech start-up that was acquired by Capital One in 2018, so data security is a chief priority. What’s more, Capital One Shopping has a 4.7-star rating (out of 5) on TrustPilot.

Take my word for it: that’s impressive.

Many people get concerned about “data collection” from browser extensions. Although Capital One Shopping collects some of your browser data, they don’t illegally collect, steal, or share any personal information. Credit card info, addresses, and personal things like that are kept safe and confidential.

For data collection purposes, they are really only interested in general consumer trends across large groups of people, not a specific individual’s shopping activities.

What’s Better, Honey or Capital One Shopping?

This is a matter of personal preference. Both offer similar services and have no annual fee. It appears that Capital One Shopping is a little more established and might offer more features. But I honestly can’t say which one is better.

Since both are free, why not try them both and draw your own conclusion? Uninstalling either of the extensions is very quick and easy, so there is no harm in trying them both out.

As far as discounts, rewards, and available coupons, my understanding is almost every money-saving app searches the same retailer’s database and generally finds the same discounts.

What Browsers are Compatible for the Wikibuy Extension?

Capital One Shopping has browser extensions available for Google Chrome, Mozilla Firefox, Microsoft Edge, & Safari.

The Mobile App is available in the Apple App Store, and the Google Play Store for Android.

How Do I Get Rid of Capital One Shopping?

To remove the Capital One Shopping Chrome extension from your Chrome browser, go to “Manage Extensions” and then click “Remove Extension.”

To remove the extension from Safari, while in the Safari browser go to Safari → Preferences, then click Extensions. To turn off an extension, deselect its checkbox. To uninstall an extension, select the extension and click the Uninstall button.

If you’re looking to delete the mobile app, you can delete it from your phone like you would any other app.

Alternatives to Capital One Shopping

Some of the more popular alternatives to Capital One Shopping include:

  • Honey
  • Everydime
  • Waldo
  • Piggy
  • Shoppingo
  • Wait for Savings
  • Coupons at Checkout

Keep in mind that each of these companies offers slightly different services and features than Capital One Shopping, so make sure to do your homework and check out the reviews before signing up.

These other apps also offer different forms of savings and discounts. Some offer cashback or cash reward points that can later be claimed for a gift card or shopping credit. Again, it’s best to read the individual pros and cons before signing up. There’s also no harm in trying them all out!

Combining Discounts for Extra Savings

If you’re a regular reader of this blog, you’ll know we love cashing in on every discount possible when shopping! Sometimes that means combining two types of savings strategies together.

What I love about Capital One Shopping is that it doesn’t interfere with my regular payment methods, allowing me to earn credit card points as well as get a discount on whatever I’m buying.

So for example, if I’m buying something for $200, and Capital One Shopping finds me a discount code for 10% off, I will save $20. But in addition to that, if I pay with my Chase Freedom Unlimited cash rewards credit card, I’ll also get an extra 1.5% cashback on the purchase. So, that’s actually $23 savings total.

Most people don’t pay attention to which credit card they use for online shopping, but each rewards card offers different rewards for specific retailers. It’s definitely worth paying attention to which credit cards get you a better return on your purchase. Here’s a side-by-side comparison of the best credit card rewards you can check out to increase your savings.

Is Capital One Shopping Right for Me?

If you love to shop online and get better deals, Capital One Shopping is worth checking out. It’s free to sign up for, with no ongoing annual fee, and it will help you find better deals on products that you already plan on purchasing.

On the other hand, if you’re the type of online shopper that doesn’t care about saving a few bucks here or there, Capital One Shopping might not be for you.

Either way, if you’re reading my blog, I hope that, by now, you’ve learned that your primary focus should be on saving and investing your money rather than spending it on things. Also, dollars saved are better than dollars earned.

To learn some of the ways I recommend getting your finances on track, check out my Best Habits post.

Here’s to getting better deals and making the smartest purchasing decisions- today and for some time to come!

Read Comments

  • Comment Author image blank
    Staber Dearth
    What price privacy? Who else now knows my footprint and my purchasing comings and goings on the web?
  • Comment Author image blank
    Darleen DeVaul
    This was an extremely interesting article and now I understand WikiBuy. Thanks.
  • Comment Author image blank
    Tina Carrigan
    good article-thanks. I am interested in the answer to the question about returns-returns to Amazon are seamless usually-how are they with wikibuy?
  • Comment Author image blank
    Dave Kassing
    Thanks for your insight. Very well written and very informative. Leaves me with a lot to consider. I like my privacy, but like to save. I do a lot of online shopping and many times find what I want on e-bay. Lot to consider. Thanks again.
  • Comment Author image blank
    Nick Longsfeld
    How is this any different from targeted advertising? The browser extension basically acts like an ad tracking cookie.
  • Comment Author image blank
    Kim S
    I just downloaded Wikibuy to try it out, hoping to save some money. After I signed up, I had problems opening the app. I kept getting a message of ‘no password’. So, I tried to open it by signing up using a different email. After several attempts, it just started to work using the first email I tried, which was gmail. Now. that email won’t open. Then, I received a message on the second email I tried to use, telling me I had to update my Amazon account because I’d purchased something and used a different address then they had on file for my current orders. And if I didn’t, all of my current orders would be canceled. I didn’t think it sounded legit, but I had just purchased things last night. I have also been purchasing things online to send to my son out of state. So, I opened the email to see what exactly it was about. When I signed up with Wikibuy, I was asked if I had an Amazon account. The email asked me to fill out a form to update my address. It asked for my name, address, and phone. No big deal, you can find that online. But, then it asked for my social. So, I closed email and contacted Amazon. They said it was a fraudulent email and they hadn’t sent me anything. They wouldn’t ask for my social. I can’t say for certain that these problems with my email not opening and then the fraudulent email saying it was from Amazon are a result from signing up with Wikibuy, but it sure seems to be the case. I thought I’d share this so if someone decides to signup with Wikibuy, maybe they will pay close attention to some of their online accounts.
  • Comment Author image blank
    Kit Dwyer
    I especially like your last two reminder paragraphs about how we already have enough to lead a happy life. Thank you for this insightful article, Grant!
  • Comment Author image blank
    I went to redeem some of my accumulated rewards, and they asked for credit card info to get gift card. Boom!! RED FLAG. Is this normal for others, and has it turned out bad?
  • Comment Author image blank
  • Comment Author image blank
    Claribel Fierro
    I really didn’t get any Benefi on this Wikibuy...... mostly, OFFERED more credit cards 😒 . I don’t recommend it . They will shower customers with stupid offers but money back ???? Nope 👎
  • Comment Author image blank
    The secret of success is to stick to your own goals and beliefs