Toluna Review for 2022 – Earn Extra Cash From Surveys

Toluna is a survey site that pays users to share their opinions. Unlike many other paid survey sites, Toluna allows you to choose surveys about things that interest you. Check out our Toluna review to see if this is the right way for you to earn extra cash.

As a consumer, your opinions, attitudes, and beliefs carry tremendous value. Designers and advertisers need this type of information to create and market useful, enjoyable, and profitable products. Without consumer feedback, creating products would be a very difficult task!

Paid survey sites like Toluna are growing in popularity among people looking for ways to earn money on the side. You won’t get rich as a Toluna Influencer. But it’s a convenient and fun way to make some extra income in your spare time. 

Keep reading this Toluna review to learn all about how the platform works and whether using this survey site to earn some extra cash is worth your time.

or, skip straight to the section on how to sign up for Toluna.

What Is Toluna?

Toluna is one of the oldest and most reputable internet survey sites. It refers to its community of survey-taking partners as “influencers.” This has nothing to do with the social influencers you see on Instagram.

Instead, it’s all about taking surveys and providing feedback to influence corporate product strategy. As a Toluna Influencer, you’ll have the ability to answer questions about products that matter to you. And along the way, you’ll earn points you can redeem for gift cards or cash payouts.

Toluna Features 

Toluna is full of fun and engaging features. Here’s a breakdown of what to expect as a member. 

Quick profile surveys 

Toluna issues quick profile surveys that vary in length and payout. These questionnaires help the company decide whether you’re a good match for higher-paying surveys.

The more profile surveys you complete, the better the site becomes at understanding your interests. These surveys should take only a minute or two of your time.

Longer surveys

Depending on your answers to your profile questionnaires, Toluna may send you longer surveys that take around ten to fifteen minutes to complete. The site tells you upfront how long each survey should take, what it’s about, and how much you’ll earn upfront. This way, you can choose whether or not it’s worth your time.

Product testing

Toluna offers a product testing feature that can potentially put emerging products in your hands before they hit the general market.

First, you have to sign up for product testing opportunities through the site. If you’re selected, the company will send you an item in the mail to try and keep. Then, all you have to do is use the item and give some feedback.

Mobile app

If you’re like most people, you’re on your smartphone all day. You glance at your phone when waiting for the bus, hanging out around the house, and moseying around on your lunch break. All of these occasions present a great opportunity to take some surveys and earn extra cash. 

Toluna offers a great mobile app for on-the-go surveying. Simply keep the app open and take a survey for cash when you have some downtime. 

Online community

The site also has a fun social component where you can connect with other influencers and provide feedback on various questions and topics. Sometimes, you can even earn points for posting in Toluna’s forums! 

For example, you can answer questions around specific topics, like or dislike various topics and products in public boards, and start thought-provoking discussions. 

Becoming a Toluna member also lets you post unique polls and topics in their member community.

It’s a good idea to connect with community members since they are liable to point you to other types of money-making opportunities online. Anyone who spends their free time hanging out in a Toluna community is bound to have money on their mind! 


Toluna also has a game center where you can participate in various digital challenges from time to time. However, some games expire, so it’s important to keep your eye out for new ones when they arise, or you could miss out on the fun. 

Exciting partners 

Another interesting aspect about working with Toluna is the company’s exciting lineup of partnering brands. Partnering companies include Coca-Cola, Amazon, Fiat, L’oreal, Sony Music, Kellogg’s, and Expedia. These are big-name brands, presenting exciting engagement opportunities for true fans and product lovers. 

Solicitation-free experience 

Often, consumer rewards apps try to push various programs and promotions on users. This isn’t the case with Toluna. 

The company says it will never target you with advertising or promotional material. On top of that, the company promises not to use your information when selling products. 

How Does Toluna Pay Users?

At this point, you’re probably thinking Toluna sounds great. But you might be curious about how Toluna pays its users.

Cash payments

Toluna gives you the option to cash out via PayPal or direct check. The site issues a certain number of points for every survey that you complete. On Toluna, 3,000 points are worth $1. To cash out, you need to earn at least 60,000 points, or $20. 

Surveys typically pay between 1,000 and 2,000 points, although some can fetch as many as 50,000 points. Unfortunately, these don’t come up very often. 

The biggest issue with Toluna’s payment system is you have to complete a substantial number of surveys before you can collect your money. 

While the surveys don’t take all that much time to complete, it’s a good idea to keep track of how many minutes you’re putting into each one so that you can monitor your progress and see if it’s worth it. 

If you’re putting in more time than it’s worth, you may want to move on to another side hustle.

Gift cards

While it’s a mystery why anyone would choose gift cards instead of cash payments, Toluna does offer gift certificates through retailers like Amazon, Walmart, Starbucks, Best Buy, and Target. 

However, we recommend saving up as much as possible when working for a survey site and investing the money. If you do this for long enough, you could end up earning $100, buying shares of stock in a company, and growing that investment over time. 


Toluna offers a monthly sweepstakes giveaway you can enter by submitting points you collect through taking surveys. Sweepstakes prizes are usually high-quality, big-ticket items such as video game systems and television sets.

The company also offers cash giveaways through its sweepstakes program. In addition, Toluna has an ongoing Millionaire Sweepstakes daily contest. If you play your cards right, you could potentially strike it rich.

Signing Up and Getting Started

Anyone over the age of 16 can sign up for Toluna. Registration is relatively straightforward. 

Signing up for the Toluna team is as simple as either downloading the app or creating an account through Toluna’s website. First, the site will ask for some basic identifying questions like your name and address.

The questions may feel invasive, but rest assured the website is safe. The company asks for your mailing address because it needs the information for research purposes and mailing promotional items.

Once you sign up, the site sends a confirmation email to your address. Click the link to confirm your registration, and you’ll be in the system. You don’t have to submit an application or wait for the site to approve anything. 

Beyond that, the site does have some restrictions regarding specific surveys. Unfortunately, you won’t be eligible for every single one.

Does Toluna notify you when a survey is available?

There’s no need to scan the Toluna app for new surveys constantly. When a new survey is available, Toluna will notify you via email.

You can also find new surveys in the survey center of the Toluna dashboard. 

Review of Toluna’s Bonuses

Toluna offers two unique bonuses:

Signup bonus

Toluna is now offering a 500-point signup bonus — a pretty nice return just for creating an account and giving it a shot! 

If you’re on the fence about getting started with Toluna, it’s probably worth looking into. After all, no stone should be left unturned on the road to financial independence. 

Every penny counts when you’re trying to get ahead in life — even if it seems like an unlikely source of income or is something you’ve never tried before.

Referral program

There’s probably someone in your network interested in taking surveys and making some extra cash. All you have to do is share a unique referral link from Toluna, and you can receive 500 points if they sign up for the service. 

TIP: Download the app with a friend, and you could get 1,000 points without even taking a survey.

Toluna Security 

Security should remain top of mind when working with a consumer rewards site and providing personal information. The internet is full of scams, so it pays to be extra cautious when signing for services and giving information away.

According to Toluna, the company stores all profile data on a secure server. This is necessary so that the company can match you with relevant surveys. 

All Toluna customers have control of their data and can modify it at any time. They can also opt-out of Toluna services by logging into Toluna or sending an email request.

Customer Service and Support

Issues will invariably arise from time to time when using a digital service like Toluna. As such, it’s always a good idea to make sure the company you work with has support on standby. 

Unfortunately, Toluna doesn’t offer an email address or phone number for customer support. This is a significant drawback. 

Toluna requests customers submit trouble tickets through a help portal. Submitting a ticket involves including the type of issue, your name, and your email address. 

If you’re looking for a company with immediate access to a robust support team, you’ll have to look elsewhere because that’s not something Toluna offers its users. 

Pros and Cons of Toluna

Here are the pros and cons of Toluna:


  • Generous signup bonus and referral reward 
  • Direct cash payouts 
  • Social community aspect
  • Fast and easy to sign up


  • Payment threshold of 60,000 points to cash out
  • Sign up can feel intrusive and requires home address
  • Some surveys can take a long time
  • Customer support is lacking

Alternatives to Toluna

There are many companies similar to Toluna on the market, with varying types of rewards and payouts. If you’re interested in using these kinds of services, you should do your due diligence and check out other solutions, too.


Swagbucks is one of the most widely used consumer rewards sites. This site offers paid survey opportunities. But it will also compensate you for doing everyday tasks like surfing the web, watching movies, and playing games. 

Survey Junkie

Survey Junkie is another great platform for accessing paid survey opportunities. Take surveys, earn rewards for virtual points, and redeem them for PayPal or e-gift cards. 

Valued Opinions

Valued Opinions works with consumers to gather their opinions. The site offers rewards in exchange for collecting market data. The company also offers fun product tests. So if you like receiving free items in the mail, this is an option worth exploring.


LifePoints is a global influencer site that pays you to take surveys and provide opinions on products and brands. Using LifePoints, you can redeem points for lucrative rewards. 

Right now, the company is offering a signup bonus with ten free LifePoints. Hey, it’s better than nothing!


InboxDollars is another paid online surveys provider. The site offers cash opportunities in exchange for providing product feedback and opinions.


PrizeRebel is yet another site that pays you to take surveys online. The research company is safe, reliable, and free to sign up and offers gift card rewards from popular retailers.

How to Maximize Your Toluna Earnings

Here’s a disclaimer: You very well might struggle to make money on Toluna. 

If your goal is to generate cash from this site and collect actual rewards, it’s going to take some commitment. Most people don’t have what it takes to bring in significant capital by taking online surveys. 

Here are some tips for maximizing your Toluna rewards.

Treat Toluna like a job 

If you want to make money by taking surveys, you have to treat it as a job. 

Take time out of your day to sit down and take surveys — and keep firing away. Over time, the money will add up — but only if you consistently log in and power through questions. 

Treating Toluna as a leisurely activity won’t get you very far. And if you want to achieve financial independence and retire early, you can’t afford to waste time. 

Invest your earnings 

When working with a company like Toluna, one of the best things you can do is save up your money and invest it. Try to turn a small return into a much larger payment by putting it into the stock market.

Whatever you do, avoid spending the money frivolously. Set a target savings or investing goal for yourself, and try to reach that level.

It may take time and commitment. But you can get there.

Supplement Toluna with other side hustles

Toluna is probably not going to pay your bills. As such, it’s a good idea to supplement this type of work with other side hustles.

For example, you could drive for Uber or Lyft, walk dogs, babysit, or manage social media for companies online.

Opportunities abound right now in the gig economy, and there are countless ways to make extra capital. 

Poke around. You never know what you might find. 

Toluna Review FAQs 

Here are some of the most frequently asked questions about Toluna.

Is Toluna legit?

Rest assured, Toluna is a legitimate website with a solid reputation and a massive global user base. The site is safe to use, and it offers a flexible way to make money on your own time.

How much money does Toluna pay?

While you probably won’t strike a jackpot on Toluna, it’s a good way to bring in some extra cash every month. You’ll have to work to get a substantial return, but Toluna can be a source of extra income if you try hard enough.

Why does Toluna need my address?

Toluna will ask for personal information like your address to pair you with relevant opportunities and market research projects. The company also needs to have your information so it can mail you rewards.

How does Toluna make money?

As a global research firm, Toluna makes money primarily from its extensive network of business partners. Toluna provides market research for their clients, helping them discover trends and opinions to create better products and campaigns.

The Bottom Line

Working with research providers like Toluna can be a fun way to pick up some extra money in your spare time. 

Once Toluna members collect enough points, they can visit a rewards center and cash out. There are also opportunities to test new products and enter sweepstakes. 

Toluna is one of the more reputable survey websites on the market. It offers survey panels from some of the most exciting and well-known brands in the world. Respondents and survey takers alike can participate in valuable research opportunities, helping companies bring better products to market to the benefit of everyone.

Plus, you’ll make some cash. 

If you’re new to taking surveys, you might want to give Toluna a whirl. You’ll make a few dollars, for sure. And better yet, you just may have some fun in the process.

Leave a Reply

Your email address will not be published.