Toluna Review 2024

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Expert Take

Toluna is one of the more reputable survey websites on the market. It offers survey panels from some of the most exciting and well-known brands in the world. Respondents and survey takers alike can participate in valuable research opportunities, helping companies bring better products to market to the benefit of everyone.


  • Generous Sign-up Bonus
  • Generous Referral Bonus
  • Fast and Easy Sign-up Process


  • Higher Payment Threshold
  • Some Surveys are Long
  • Customer Support is Lacking



Customer Support


Referral Program




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at Toluna

Toluna is a survey site that pays users to share their opinions. Unlike many other paid survey sites, Toluna allows you to choose surveys about things that interest you.

As a consumer, your opinions, attitudes, and beliefs carry tremendous value. Designers and advertisers need this type of information to create and market useful, enjoyable, and profitable products. Without consumer feedback, creating products would be a very difficult task!

Paid survey sites like Toluna are growing in popularity among people looking for ways to earn money on the side. You won’t get rich as a Toluna Influencer. But it’s a convenient and fun way to make some extra income in your spare time.

Keep reading this Toluna review to learn all about how the platform works and whether using this survey site to earn some extra cash is worth your time.

What Is Toluna?

Toluna is one of the oldest and most reputable online survey sites. It refers to its community of survey-taking partners as “influencers.” This has nothing to do with the social influencers you see on Instagram.

Instead, it’s all about taking surveys and providing feedback to influence corporate product strategy. As a Toluna Influencer, you’ll have the ability to answer questions about products that matter to you. And along the way, you’ll earn points you can redeem for gift cards or cash payouts.

Is Toluna Influencers Legit?

Toluna is a legitimate and reputable online survey site with over 21 million users in 50 countries and 28 languages that will pay you for your online feedback. Trustpilot has rated the company at 2.2 out of 5 stars.

Regardless of the lower rating, 50% of the reviews are rated at 4 or 5 stars. 29% are rated at 1 star and the common complaints around the 1-star ratings are that people are not qualifying for as many surveys as they would like and that they had a hard time getting in touch with customer support.

How to Earn Points

Toluna is full of fun and engaging features. Here’s a breakdown of what to expect as a member.:

Profile Surveys

Toluna issues quick profile surveys that vary in length and payout. These questionnaires help the company decide whether you’re a good match for higher-paying surveys. The more profile surveys you complete, the better the site becomes at understanding your interests. These surveys should take only a minute or two of your time.

Flash Surveys

Flash Surveys take around 1 to 5 minutes and are quick simple surveys that you can take when you do not have a ton of time to invest in the more time-consuming surveys. On average you can earn up to 3,000 points for each of these Flash Surveys.

Quick Surveys

Quick Surveys take around 6 to 10 minutes and are a little more time-consuming than Flash Surveys, but in turn, you earn more points. On average you can earn up to 5,000 points for each Quick Survey.

Premium Surveys

Premium Surveys will take around 11 to 15 minutes to complete. The site tells you upfront how long each survey should take, what it’s about, and how much you’ll earn upfront. This way, you can choose whether or not it’s worth your time. On average you can earn up to 12,000 points for each Premium Survey.

Survey Options
Toluna Survey Options

Sponsored Polls

With Toluna Sponsored Polls, you get new polls every day that you can simply answer with two clicks, and you earn 15 points each. In my experience on average you see around 10 polls per day, that’s 150 points for simply voting!

Sponsored Polls
Toluna Sponsored Polls

Toluna Wheel

Toluna also has a game center where you can spin the Toluna Wheel daily for prizes, and the best part, even if you land on “Better Luck Next Time” you still get 40 points just for playing.

Daily Toluna Wheel
Spin the Toluna Wheel Daily

Online Community

The site also has a fun social component where you can connect with other influencers and provide feedback on various questions and topics. Sometimes, you can even earn points for posting in Toluna’s forums!

For example, you can answer questions around specific topics, like or dislike various topics and products on public boards, and start thought-provoking discussions.  Becoming a Toluna member also lets you post unique polls and topics in their member community.

It’s a good idea to connect with community members since they are liable to point you to other types of money-making opportunities online. Anyone who spends their free time hanging out in a Toluna community is bound to have money on their mind!

Solicitation-Free Experience

Often, consumer rewards apps try to push various programs and promotions on users. This isn’t the case with Toluna.  The company says it will never target you with advertising or promotional material. On top of that, the company promises not to use your information when selling products.

How Much are Toluna Points Worth?

By completing online surveys, and answering daily polls, you earn points. On Toluna, 3,000 points are worth $1. To cash out, you need to earn at least 30,000 points to cash out $10.

Do Toluna Points Expire?

Yes, after 12 months, if you have not cashed out the points that you have earned, they will expire.

How to Cash Out

Once you are ready to cash out your earnings you have a couple of different options with Toluna:

  • PayPal Cash: Toluna gives you the option to cash out via PayPal. You will need at least 35,000 points to cash out $10.
  • Gift Cards: Toluna offers gift cards through retailers like Amazon, Walmart, Starbucks, iTunes, and Target. You will need at least 30,000 to cash out $10.
  • Charity: Toluna offers the option to cash out 10,000 points and in return a tree will be planted in Uganda.

Getting Started

Anyone over the age of 16 can sign up for Toluna. Registration is relatively straightforward.  Signing up for the Toluna team is as simple as either downloading the app or creating an account through Toluna’s website. First, the site will ask for some basic identifying questions like your name and address.

The questions may feel invasive, but rest assured the website is safe.

Once you sign up, the site sends a confirmation email to your address. Click the link to confirm your registration, and you’ll be in the system. You don’t have to submit an application or wait for the site to approve anything.

Beyond that, the site does have some restrictions regarding specific surveys. Unfortunately, you won’t be eligible for every single one.

Bonus & Referral Points

Toluna offers two unique bonuses:

  • Signup Bonus: Toluna is now offering a 500-point signup bonus — a pretty nice return just for creating an account and giving it a shot!
  • Referral Program: There’s probably someone in your network interested in taking surveys and making some extra cash. All you have to do is share a unique referral link from Toluna, and you can receive 500 points if they sign up for the service.


Security should remain top of mind when working with a consumer rewards site and providing personal information. The internet is full of scams, so it pays to be extra cautious when signing for services and giving information away.

According to Toluna, the company stores all profile data on a secure server. This is necessary so that the company can match you with relevant surveys.

All Toluna customers have control of their data and can modify it at any time. They can also opt-out of Toluna services by logging into Toluna or sending an email request.

Customer Support

Issues will invariably arise from time to time when using a digital service like Toluna. As such, it’s always a good idea to make sure the company you work with has support on standby.

Unfortunately, Toluna doesn’t offer an email address or phone number for customer support. This is a significant drawback.

Toluna requests customers submit trouble tickets through a help portal. Submitting a ticket involves including the type of issue, your name, and your email address.

If you’re looking for a company with immediate access to a robust support team, you’ll have to look elsewhere because that’s not something Toluna offers its users.

Pros and Cons

Here are the pros and cons of Toluna:


  • Generous signup bonus and referral reward
  • Direct cash payouts
  • Social community aspect
  • Fast and easy to sign up


  • High cashout threshold
  • Some surveys can take a long time
  • Customer support is lacking

Alternative Rewards Sites

There are many companies similar to Toluna on the market, with varying types of rewards and payouts. If you’re interested in using these kinds of services, you should do your due diligence and check out other solutions, too.


Swagbucks is one of the most widely used consumer rewards sites. This site offers paid survey opportunities. But it will also compensate you for doing everyday tasks like surfing the web, watching movies, and playing games.

Survey Junkie

Survey Junkie is another great platform for accessing paid survey opportunities. Take surveys, earn rewards for virtual points, and redeem them for PayPal or e-gift cards.


LifePoints is a global influencer site that pays you to take surveys and provide opinions on products and brands. Using LifePoints, you can redeem points for lucrative rewards.

Right now, the company is offering a signup bonus with ten free LifePoints. Hey, it’s better than nothing!


InboxDollars is another paid online survey provider. The site offers cash opportunities in exchange for providing product feedback and opinions.

How to Maximize Your Toluna Earnings

If your goal is to generate cash from this site and collect actual rewards, it’s going to take some commitment. Most people don’t have what it takes to bring in significant capital by taking online surveys.

Here are some tips for maximizing your earnings.

Treat It Like a Job

If you want to make money by taking surveys, you have to treat it as a job.  Take time out of your day to sit down and take surveys — and keep firing away. Over time, the money will add up — but only if you consistently log in and power through questions.

Invest Your Earnings

When working with a company like Toluna, one of the best things you can do is save up your money and invest it. Try to turn a small return into a much larger payment by putting it into the stock market.

Whatever you do, avoid spending the money frivolously. Set a target savings or investing goal for yourself, and try to reach that level. It may take time and commitment. But you can get there.

Supplement with other Side Hustles

Toluna is probably not going to pay your bills. As such, it’s a good idea to supplement this type of work with other side hustles. For example, you could drive for Uber or Lyft, walk dogs, babysit, or manage social media for companies online.

Opportunities abound right now in the gig economy, and there are countless ways to make extra capital.  Poke around. You never know what you might find.

Frequently Asked Questions

Is Toluna legit?

Rest assured, Toluna is a legitimate website with a solid reputation and a massive global user base. The site is safe to use, and it offers a flexible way to make money on your own time.

Does Toluna notify you when a survey is available?

There’s no need to scan the Toluna app for new surveys constantly. When a new survey is available, you can choose to be notified via email. You can also find new surveys in the survey center of the Toluna dashboard.

How much money does Toluna pay?

While you probably won’t strike a jackpot on Toluna, it’s a good way to bring in some extra cash every month. You’ll have to work to get a substantial return, but it can be a source of extra income if you try hard enough.

Why does Toluna need my address?

Toluna will ask for personal information like your address to pair you with relevant opportunities and market research projects. The company also needs to have your information so it can mail you rewards.

How does Toluna make money?

As a global research firm, Toluna makes money primarily from its extensive network of business partners. The company provides market research for its clients, helping them discover trends and opinions to create better products and campaigns.

Is Toluna Influencers Worth It?

Working with research providers like Toluna can be a fun way to pick up some extra money in your spare time.

Once members collect enough points, they can visit a rewards center and cash out. There are also opportunities to test new products and enter sweepstakes.

Toluna is one of the more reputable survey websites on the market. It offers survey panels from some of the most exciting and well-known brands in the world. Respondents and survey takers alike can participate in valuable research opportunities, helping companies bring better products to market to the benefit of everyone.

Plus, you’ll make some cash.  If you’re new to taking surveys, you might want to give it a whirl. You’ll make a few dollars, for sure. And better yet, you just may have some fun in the process.

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