Capital One Shopping Review

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Capital One Shopping

Overall Rating


Bottom Line

An entirely free Google Chrome extension that helps you snag the best price when you’re shopping online, automagically. I like that it not only saves me cash, but loads of time, too. But, while it's safe and secure and I use it personally, some users have privacy concerns about the online tracking.


  • Completely free
  • Easy to add (or remove)
  • Automatic saving through price drop alerts, [working!] promo codes, and lowest price searches
  • Safe and secure


  • Tracks your online activity
  • Mobile app has mixed reviews compared to the browser extension

Capital One Shopping, formerly Wikibuy, is a popular browser extension and mobile app that helps you get better deals when shopping online. Think of Capital One Shopping as an online shopping assistant.

You can use it to compare prices among various online retailers, find better coupon codes, and even find better deals among the multiple sellers within Amazon, among other things.

A seemingly endless amount of online shopping tools exist. As such, it can be difficult to determine which one to trust with your data and your time.

This post is going to give you a full rundown of what Capital One Shopping has to offer so you can determine whether or not the service is right for you.

What is Capital One Shopping?

If you’re into online shopping (who isn’t?), you’re probably aware of how difficult it can be to find a better price among so many different online retailers.

Even within Amazon, there will be many sellers that offer the same product at different prices. What’s more, when you think you’ve found a better price on a particular product, there might be a coupon code you can use to get an even better price.

However, finding the right coupon code often requires an extensive search—which takes up even more of your time.

This is where Capital One Shopping enters the equation. Once you get the browser extension, the service automatically compares prices as you shop online.

Let’s say you have an item in your Walmart or Amazon cart. As you continue to shop, Capital One Shopping will automatically scour the internet in search of a better price for that particular item. It will also search for coupon codes that might apply to your purchase.

According to its website, Capital One Shopping has helped customers save over $50 million to date. That’s a lot of tacos!

The History of Capital One Shopping
Capital One Shopping was founded as Wikibuy in Austin, Texas, in 2014. Thanks to the steady rise of online shopping, the company grew rapidly. So rapidly, in fact, that Capital One Bank acquired it in 2018 for an undisclosed amount and updated the name to Capital One Shopping in 2020.

Capital One Shopping Features

Capital One Shopping offers several features designed to make your online shopping experience easier.

1. Capital One Shopping Universal Product Search

One of Capital One Shopping’s most helpful features is its product search tool. If you’re sitting at home on your computer, you can search for a product right on their website.

Screenshot of product search on Capital One Shopping (formerly Wikibuy) website showing price comparisons

To illustrate, imagine you’re in the market for a Yeti Rambler, so you run a quick search. In this example, you can see that Capital One Shopping has located a better price on eBay by a margin of almost $10. Not bad, your next drink is “on the house”!

Capital One Shopping isn’t just a tool that helps you get better deals online, either.

For example, if you’re already inside your favorite retail store, you can use the Capital One Shopping app to scan the barcode of the item you’re interested in. The app will then automatically search for competitive prices at other top retailers. Talk about next-level price comparison—the way you want it.

2. Capital One Shopping Featured Offers

Capital One Shopping arranges special discounts on products you can purchase right from their website.

A quick glimpse at their dashboard at the time of this writing shows discounts available for Myprotein, VPN service, and Clarks shoes, among other things.

Who doesn’t want to save a little extra cash?

3. “Trending Deals”

Like similar services from MyPoints or InboxDollars, Capital One Shopping offers credits from top retailers. For example, you can get 1% back on purchases made at, 2% from, 9% on purchases at JCPenney, or 4% from Groupon.

What’s more, they have a “Local Offers” section, where you can get 4% or more back from local retailers and restaurants.

You’ll find these deals just under the “Featured Offers” on Capital One Shopping’s homepage.

4. Capital One Shopping Coupon Codes

Everyone knows to google “[store name] + promo codo” before checking out online. But what a hassle it is clicking through to the discount sites only to discover that half the promo codes listed don’t work anyway.

Capital One Shopping takes the hassle out of tracking down coupon codes by automatically searching for them while you shop. What’s more, if another Capital One Shopping user finds and uses a new code, that code is then automatically made available to the rest of the company’s several million subscribers.

In other words, you don’t even have to open a new browser tab to find the promo code. It’s done for you, automagically.

5. Price Drop Alerts

If you have your sites on a particular product—but don’t need it right away—you can set Capital One Shopping to alert you when the price of that item drops.

I like this feature because it’s saved me a ton of time and money. I’m guessing you can save a lot of money using this tool, too.

6. Capital One Shopping Credits

As a Capital One Shopping subscriber, you’ll automatically accumulate “Capital One Shopping Credits” as you shop online at your favorite retailers.

Once you’ve built up enough credit in the bank, you can then use those rewards to buy various items (including gift cards).

What’s the Catch with Capital One Shopping?

The primary concerns with Capital One Shopping are around data privacy.

Obviously, in order to offer price alerts on your recently purchased or viewed items or to crowdsource the best working promo code, Capital One Shopping has to track and save your online activity.

While Capital One Shopping is safe and secure and not unlike what most websites are doing, online privacy is a growing and legitimate concern for many.

Additionally, their trending and local deals are based on relationships with partner retailers. In order to give you a kickback in the form of Capital One Shopping rewards, Capital One Shopping themselves need to get a kickback from those retailers.

This is a common affiliate type model, but it can make some users question the trustworthiness of Capital One Shopping’s recommendations. The company may favor their partner merchants.

Ultimately, like any other service, you need to weigh the benefits against the cons and know what you’re comfortable with. I use and love the extension, but you may choose not to and that’s cool too.

If you try the extension and later change your mind, it’s super easy to uninstall – you can use your browser’s help tab or the step-by-step instructions that Capital One Shopping offers on their site.

Capital One Shopping Pricing

Capital One Shopping is 100% free to sign up for and use. There are no monthly fees or additional charges.

Getting Started with Capital One Shopping

Step 1: Download Capital One Shopping

Step 2: Click download free Google Chrome Extension

Screenshot of Capital One Shopping (formerly Wikibuy) website showing the click to add to Google Chrome

Step 3: Click Add to Chrome (blue button)

Screenshot of Capital One Shopping (formerly Wikibuy) extension in Google Chrome web store with 5-star review

Step 4: Set up an account (takes less than 30 seconds). Note that Capital One Shopping will ask you if you have an Amazon Prime account when you set up the Chrome extension because it’s able to factor in Amazon Prime shipping when searching for better prices online.

Step 5: Start searching for products through the Google Extension, on when you are logged in, or simply searching on

Customer Service and Support

If you’re in need of customer support, you’ll have access to Capital One Shopping’s self-service support platform. If you aren’t able to find the answers you need on the self-help portal, you can submit a request to customer support, and someone will get back to you.

You can also shoot an email to [email protected].

Hopefully you won’t have any trouble though.

The Capital One Shopping Extension has a highest-ever 5-star review in the Google Chrome store, with over 9,000 reviews and millions of users. Wow! I live and breathe this stuff, so I’m honestly surprised to see an extension with this high of a rating.

Capital One Shopping’s iOS and Android apps have similar results, with a 4+ star rating on both platforms.

Pros and Cons of Capital One Shopping


  • Easy to use, working behind the scenes while you shop — without any effort on your end
  • It’s 100% free to sign up for and use
  • The browser extension is a breeze to get (and remove)
  • The service genuinely saves you time and money


  • Tracks your online activity
  • The mobile app could be improved
  • Seems to favor eBay as a retailer, which often has longer shipping times than other stores

Capital One Shopping FAQs

Can Capital One Shopping Be Trusted?

Yes. Capital One Shopping is a trustworthy company and service. They’re an Austin-based tech start-up that was acquired by Capital One, so data security is a chief priority. What’s more, Capital One Shopping has a 4.7-star rating (out of 5) on TrustPilot.

Take my word for it: that’s impressive.

What’s Better, Honey or Capital One Shopping?

This is a matter of personal preference. Both offer similar services and are free to use. It appears that Capital One Shopping is a little more established and might offer more features. But I honestly can’t say which one is better.

Since both are free, why not try them both and draw your own conclusion?

How Do I Get Rid of Capital One Shopping?

To remove the Capital One Shopping extension from your Chrome browser, go to “Manage Extensions” and then click “Remove Extension.”

If you’re looking to delete the app, you can delete it from your phone like you would any other app.

Alternatives to Capital One Shopping

Some of the more popular alternatives to Capital One Shopping include:

  • Honey
  • Everydime
  • Waldo
  • Piggy
  • Shoppingo
  • Wait for Savings
  • Coupons at Checkout

Keep in mind that each of these companies offers slightly different services and features than Capital One Shopping, so make sure to do your homework before signing up.

Is Capital One Shopping Right for Me?

If you love to shop online and get better deals, Capital One Shopping is worth checking out. It’s free to sign up for, free to use, and it will help you find better deals on products that you already plan on purchasing.

On the other hand, if you’re the type of person that doesn’t care about saving a few bucks here or there, Capital One Shopping might not be for you.

Either way, if you’re reading my blog, I hope that, by now, you’ve learned that your primary focus should be on saving and investing your money rather than spending it on things.

To learn some of the ways I recommend getting your finances on track, check out my Best Habits post.

Here’s to getting better deals, and also to realize that—most of the time—you already have everything you need to live a happy life! Good luck making the smartest purchasing decisions— today and for some time to come.

Capital One Shopping compensates us when you sign up for Capital One Shopping using the links we provided.

Read Comments

  • Comment Author image blank Dave Kassing says:

    Thanks for your insight. Very well written and very informative. Leaves me with a lot to consider. I like my privacy, but like to save. I do a lot of online shopping and many times find what I want on e-bay. Lot to consider. Thanks again.

  • Comment Author image blank Kit Dwyer says:

    I especially like your last two reminder paragraphs about how we already have enough to lead a happy life. Thank you for this insightful article, Grant!

  • Comment Author image blank ED NORTON says:


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